Online Sports Betting brand

Promotional banner artwork

Social media template for the Soccer World Cup Qualifier matches.
Promote fixtures with the betting odds, start-time and date, ahead of the matchups. 

Bespoke 3D soccer ball branding to immediately identify the sport and promote the competition in the USA. 3D Country flags made to quickly represent the teams and have a working template for the games. Made in blender 3D with cloth simulations to enable animation for videos later. 

Developed a social media template for the PSL matches & Boosted fixture offers. Promote fixtures with the betting odds, start-time and date, ahead of the matchups. 

Bespoke 3D soccer ball branding leveraging the brand scatter pattern,
to be used for local PSL matches and African Tournaments.
 
Custom Soccer jerseys (3D render) with overpaint layers for “quick” edits in photoshop by the team.

The first image in the set above (Soweto Derby) made use of AI to generate the player standoff image and background, based on references supplied.

99% of work done did not make use of AI but in certain cases I was asked to. All images that make use of AI will be explicitly mentioned.  

Social media template for the 6 Nations Rugby Fixtures. 
Promote fixtures with the betting odds (handicap), start-time and date, 
ahead of the matchups. 

Bespoke 3D rugby ball with brand logo.

3D rendered Jersey’s with overpaint in Photoshop for studio edits to represent teams without having to use official team branding. Keeping the edits in photoshop meant that my team could build out team jerseys without me being a pipeline bottleneck.
(if I kept the customization in 3D).

Brand logo did get updated – all branded assets and layouts, webpages etc then needed the new logo applied. The logo with the ball icon is the older logo. 

Social media template for the Women’s Rugby World Cup tournament matches. Promote fixtures with the betting odds, start-time and date, ahead of the matchups. 

Bespoke 3D rugby ball branding to resemble the Women’s Rugby World Cup. 3D Country flags made to quickly represent the teams and have a working template.

1 Day Internationals, Test Cricket & IPL weekend line-up 

Social media template for the cricket fixtures. 
To promote fixtures with the betting odds, start-time and date, ahead of the matchups. 

Bespoke cricket balls:
Red leather + White (day/night match ball) in multiple angles, some motion sequences were also rendered out for videos. 

The last image in the set above (IPL) made use of AI in the background to run my artwork through it as a reference. Logos and text was then layered on top in photoshop.   

Social Media posts for some select MotoGP races.
A quick template was made using a 3D motor bike model animation from blender and some sound FX. Combining a photoshop layout with some motion and sounds in Adobe After Effects. 

Social Media posts for some select slot games. 
A template was created to make the process easier for the Creative Studio. 

Elements:
Game Logo, Character, background, supplier logo, game screen on mobile device. Eventually resolved to not including the game screen on a device to make the process faster and less complicated.
Slot game assets were supplied. 

Boosted slots promotions on social media.
Limited time offers on select slot games to drive deposits.

A variety of posters with QR codes that linked the user to the welcome offer on the website. Each poster design had its own QR code that tracked where the users were seeing the posters. In addition to designing A4 and A1 posters in both landscape and portrait layouts, lightboxes and videos were also created in the same vein.

Blender Screen capture: 3D mobile phone + 3D Slot Machine + Branded Casino Chips

Above some behind the scenes footage of videos leveraging 3D assets and motion combined with supplied live-dealer footage from official suppliers.
Part of a larger – “Bring the Experience home” campaign. 

Video signage that was on display during a very busy marathon race. Below are still images of the video banners on display during the Comrades Marathon 2024.

Custom 3D branded plane with constant looping motion for the propellers. The plane can be animated over time and included in layouts to promote the game. 

The supplied asset for the game for promotions is a flat still image of a low quality, so having this level of control is useful.   

Branded roulette chips on a roulette table… no problem.
Casino chips made from scratch in Blender with 3D optimized logo.
A variety of chip designs and colours along with a variation including the brand scatter pattern.